                
last update: 31 X 2011
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Brunel Awards 2011
Awards and recommendations
The Brunel Awards are given to the party that commissioned the design or owns
the work as set forth on the entry form in recognition of their commitment to quality design
In addition to the Brunel Award certificate, awards consist of public recognition
of the design through a permanent monument or medallion to be affixed to the project.
A traveling public display of the wining projects and a competition catalogue
will prepared after the Award ceremony.
Twenty Awards in all categories combined will be made.
Additionally, the Jury may issue Commendations to entries that
may not meet all the criteria but exhibit quality design. The actual number of awards
and commendations in each category is at the sole discretion of the Jury.
Special Brunel Jury Prize for Excellence in Corporate Design
The Watford Group also awards a “Jury Prize for Overall Design Excellence”
to the railway organization that best exhibits a holistic approach to design
as evidenced by multiple submissions in all competition categories.
Assessment criteria:
In assessing entries, the Jury’s main focus will be the extent to which a project or product will
support a favorable perception of the railway and its impact upon the
entrant’s railway system and the customers it serves. The fundamental
criterion will be the role that the entry plays or may play in enhancing the
attractiveness of the rail mode and/or increasing the satisfaction of the
railway’s customers.
The Jury will evaluate each entry on the following five criteria as applicable:
| Customer attractivity |
showing specific focus on functionality, intermodality, accessibility, as well as ease and comfort of use. |
| Aesthetic quality |
giving an emblematic value to the entrant’s organizational identity and branding through visual appeal, conceptual clarity, structural integrity, choice of materials and color, and selection of form and shape. |
Sustainability and
Reliability |
including durability of construction, innovative design, use of energy efficient technologies, integration of design into the environment, respect of existing historical qualities, and / or incorporation of features to allow for expansion or upgrading in the future. |
| Economic efficiency |
including the application of low maintenance and durable materials, reduction of operating costs through design, minimizing first cost while maintaining maximum benefits to the rail customer, and delivering better rail service through enhanced reliability of schedule or improved train performance. |
| Innovative Project or Product Delivery |
including use of creative design techniques to permit construction while maintaining reliable rail service,, use of quality design to foster public-private partnering, adaptive reuse of infrastructure or rolling stock, and/or use of expedited delivery to achieve completion by a critical “in-service” date. |
The competitor will explain explicitly in his entry, through an appropriate written or graphic statement, how the project responds to these five criteria and why the work should deserve an award in this regard.
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